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(3) El imperio del lucro
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A new way to think Comunicación (3) El imperio del lucroThe ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers. Over a stellar career, Roger Martin has advised the CEDs of some of the world's most successful companies. From the beginning he noted that almost every executive he talked to had a "model" a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that then one didn't
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