International Brand Strategy Luz Dary Velasco Ramírez Rafael García Crisóstomo)

Rafael García Crisóstomo)

Por eso los textos aquí reunidos son un llamado a recuperar la mirada sobre el otro

unos a través del relato de las acciones en apariencia sencillas

en los entresijos de susinquietudes

International Brand Strategy Luz Dary Velasco Ramírez Rafael García Crisóstomo)International Brand Strategy In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it