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THE COPY BOOK HOW SOME OF THE BEST ADVER GALLO VALERIA olores y texturas que hanIn 1995, the D&AD published a book on the art of writing for advertising. The then best selling book remains an important reference work todaya bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionalsoften agency leaders or owners themselves.