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Corporate Cultures and Global Brands Cuando se j... España y cómo arreglarlo Dulce María Loynaz

SKU: 81725481552

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Description

Dulce María Loynaz

pero también fue poeta

vistos como un sistema jerarquizado de ideas y prácticas colectivas

A pesar de esa angustia

Corporate Cultures and Global Brands Cuando se j... España y cómo arreglarlo Dulce María LoynazCorporate Cultures and Global Brands This insightful volume covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. Each case study comprehensively reviews the changes in the company's corporate structure and the successes and failures of its marketing and branding strategies over time. A wide range of business sectors is covered, including food and drink,

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