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International Business Strategy CURTIS the publisher

SKU: 81422461343

4.7
EUR11.96 EUR43.96

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International Business Strategy CURTIS the publisherVerbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international

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